I think it’s a fair to say that 95.3% of women have some sort of shoe addiction. Mine comes in the form of anything with a sole, but as I’ve recently discovered, when buying a pair of shoes with more ‘soul’ than sole, that addiction can be increased tenfold, Happies.
TOMS Shoes is my latest addiction of choice, and after stumbling across the brand in Hawaii last September, I decided to make the purchase in New York more recently. These red ones, to be precise, the very pair celebrity Agyness Deyn is wearing in this picture, in fact. How awesome of her…
It was a trip to Argentina in 2006 that can be credited for this philanthropic venture. You see, Happies, the holiday allowed creator Blake Mycoskie to see the need for basic human requirements, like shoes, among young children in developing countries. Today, the brand is stocked in over 30 countries around the world and has provided more than a million shoes to children in need.
It’s stories like this that make me realise the importance of travel, Happies. It’s easy to get stuck in our cubical of happiness, goodness, safety and abundance without seeing the other side of the story as well. But it’s not just about seeing, I guess, it’s about doing something as well.
I applaud Blake for his clever business idea. Of course, he has created a business that is no doubt profitable, but by backing it up with goodness and benevolence, he has essentially been able to prove that ethics and business do, in fact, mix.
Let’s hope other visionaries and business brains catch on, and in the meantime, I’m going to keep supporting Blake and TOMS and all those children out there, while fulfilling my personal shoe addiction, too. It’s a win/win really, and you can’t ask for anything more than that.
Tell me Happies…
Have you heard of TOMS before?
Do you own a pair?
Do you want to own a pair?